Read Google's and Yahoo's announcements and check out the detailed guidelines from Google. 

Read our summary.

You may notice signs such as an increase in emails being marked as spam, a drop in open rates, or feedback from recipients not receiving your communications. To find out if your current email setup is affected, we offer an optional check-up where we review your email authentication setup and provide a clear assessment. If you're experiencing any deliverability issues or if you haven't set up SPF, DKIM, or DMARC yet, it's likely that your email setup will need adjustments to comply with the new standards.

Email authentication is crucial because it acts as a digital signature to verify that the email sent from your business is legitimate. It helps prevent spammers from using your domain to send out emails, which can damage your reputation and trustworthiness. Proper authentication ensures your emails are more likely to reach your customers' inboxes, rather than being caught by spam filters, protecting your brand and improving the effectiveness of your email campaigns.

SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) are three key email authentication methods that work together to verify that emails are truly from you. SPF allows your domain to state which mail servers are permitted to send email on its behalf. DKIM provides a digital signature that verifies that the content of the emails remains unchanged from the point of sending to the point of receiving. DMARC uses both SPF and DKIM to give email receivers a way to determine what to do if neither of those authentication methods passes – such as rejecting the message or flagging it as suspicious. Together, they ensure that your emails are trusted by mail servers, reducing the risk of being marked as spam and enhancing your email deliverability.

Authenticated Marketing ensures compliance by meticulously setting up SPF, DKIM, and DMARC records for your domain. We start by analyzing your current email setup and then proceed to configure these protocols to align with your email sending practices. For SPF, we list all servers authorized to send mail on your behalf. For DKIM, we set up the necessary DNS records and ensure that your emails are signed correctly. For DMARC, we implement policies that define how receivers should handle emails that don't authenticate, and we monitor these policies to adjust them as needed for optimal performance.

No, our services are designed to be seamlessly integrated with your current email marketing campaigns. The setup and monitoring processes are conducted in the background, with no interruption to your ongoing email activities. Our goal is to enhance your email deliverability and reputation without disrupting your business operations.

Please use our Contact form, send us an email, or schedule a quick call.