Google and Yahoo have changed the rules for email marketers.
Is your business ready?
As Google and Yahoo roll out new email authentication rules in early 2024, your business stands at a critical juncture.
These changes aren't just minor updates; they're significant shifts that could impact your emails' visibility and, ultimately, your bottom line.
The clock is ticking
- Google: Starting in February 2024
- Yahoo: First half of 2024
Why you should drop everything and pay attention
- B2C Impact: Two thirds of consumer-facing email systems are Gmail or Yahoo Mail.
- Domino Effect: Once these giants make a move, others will follow.
- Brand Reputation: Failing to adapt could tarnish your brand's email reputation, leading to lower engagement rates and fewer sales.
Problem
If your emails aren't up to standard, they'll hit spam folders instead of inboxes, cutting off your main line to customers.
Risk
Non-compliant emails mean lost sales. Every message that misses the mark is potential revenue you're not seeing.
Solution
Sign up for our email authentication service today.
We ensure your emails are trusted and delivered.
New email authentication rules are rolling out, and time is growing short.
For businesses who rely on email marketing to drive sales, the upcoming authentication changes by Google and Yahoo aren't just a technical hiccup—they're a direct threat to your revenue stream.
In the blink of an eye, your offers, newsletters, and announcements could be diverted away from inboxes and into the dreaded spam folder.
This isn't fear-mongering; it's the reality of email marketing in 2024.
Without the right authentication, your emails could be dismissed as untrustworthy by the very algorithms designed to protect your customers. This means decreased open rates, plummeting click-throughs, and a silent phone or inbox where orders should flow.
How we can help
We specialize in turning email challenges into opportunities for your business to shine in the inbox.
Inbox Success
Email Health Reports
Custom monthly reports with actionable insights to maintain and improve your email marketing.
Tailored Education
Clear, digestible updates on essential email changes and what actions to take.
Smarter Campaigns
Improve your email campaign performance with a focus on engagement and conversions.
Ensure your emails hit the mark with Authenticated Marketing
Authenticated Marketing is a service of Your Tech Maven, a tech help desk for businesses and nonprofits.
As Your Tech Maven, we've supported countless business owners in mastering the behind-the-scenes technicalities that are crucial to their success.
From solopreneurs to growing enterprises, our mission is to safeguard your email marketing against the pitfalls that can undermine your business.
With a blend of technical acumen and a knack for clear, jargon-free communication, we aim to be your trusted advisor, ensuring your message is not just sent, but also seen and heard.
Email Authentication Plans
Don't let your marketing efforts become a casualty of these new regulations—act now to secure your place in your customers' inboxes.
Essentials
Meets requirements for all senders, including "bulk senders".
WHAT’S INCLUDED
$395 setup
+ $49/month (optional)
Advanced
Meets requirements for all senders with advanced enforcement and reporting.
WHAT’S INCLUDED
$995 setup
+ $149/month
Premium
Meets requirements for all senders with additional reporting and support
WHAT’S INCLUDED
Custom
Put a seal of authenticity on every email
Frequently asked questions
Got questions? We have answers!
What are the recent changes to email authentication by Google and Yahoo?
Read Google's and Yahoo's announcements and check out the detailed guidelines from Google.
Read our summary .
How can I tell if my current email setup is affected by these changes?
You may notice signs such as an increase in emails being marked as spam, a drop in open rates, or feedback from recipients not receiving your communications. To find out if your current email setup is affected, we offer an optional check-up where we review your email authentication setup and provide a clear assessment. If you're experiencing any deliverability issues or if you haven't set up SPF, DKIM, or DMARC yet, it's likely that your email setup will need adjustments to comply with the new standards.
Why is email authentication important for my business?
Email authentication is crucial because it acts as a digital signature to verify that the email sent from your business is legitimate. It helps prevent spammers from using your domain to send out emails, which can damage your reputation and trustworthiness. Proper authentication ensures your emails are more likely to reach your customers' inboxes, rather than being caught by spam filters, protecting your brand and improving the effectiveness of your email campaigns.
What is SPF, DKIM, and DMARC, and why do I need them?
SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) are three key email authentication methods that work together to verify that emails are truly from you. SPF allows your domain to state which mail servers are permitted to send email on its behalf. DKIM provides a digital signature that verifies that the content of the emails remains unchanged from the point of sending to the point of receiving. DMARC uses both SPF and DKIM to give email receivers a way to determine what to do if neither of those authentication methods passes – such as rejecting the message or flagging it as suspicious. Together, they ensure that your emails are trusted by mail servers, reducing the risk of being marked as spam and enhancing your email deliverability.
How does Authenticated Marketing ensure my emails are compliant?
Authenticated Marketing ensures compliance by meticulously setting up SPF, DKIM, and DMARC records for your domain. We start by analyzing your current email setup and then proceed to configure these protocols to align with your email sending practices. For SPF, we list all servers authorized to send mail on your behalf. For DKIM, we set up the necessary DNS records and ensure that your emails are signed correctly. For DMARC, we implement policies that define how receivers should handle emails that don't authenticate, and we monitor these policies to adjust them as needed for optimal performance.
What does the monthly monitoring service include?
Our monthly monitoring service includes a thorough review of your email authentication status and performance. We track the status of your SPF, DKIM, and DMARC records to ensure they are functioning correctly. We monitor your email deliverability and sender reputation, alerting you to any issues that could affect your email performance. Additionally, we provide you with a detailed report that includes analytics on your email campaigns, highlighting areas for improvement and offering recommendations to enhance your email strategy.
Will these services disrupt my current email marketing campaigns?
No, our services are designed to be seamlessly integrated with your current email marketing campaigns. The setup and monitoring processes are conducted in the background, with no interruption to your ongoing email activities. Our goal is to enhance your email deliverability and reputation without disrupting your business operations.
I have more questions!
Please use our Contact form , send us an email, or schedule a quick call .
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