New email authentication rules are rolling out, and time is growing short.

For businesses who rely on email marketing to drive sales, the upcoming authentication changes by Google and Yahoo aren't just a technical hiccup—they're a direct threat to your revenue stream. 

In the blink of an eye, your offers, newsletters, and announcements could be diverted away from inboxes and into the dreaded spam folder.

This isn't fear-mongering; it's the reality of email marketing in 2024.

Without the right authentication, your emails could be dismissed as untrustworthy by the very algorithms designed to protect your customers. This means decreased open rates, plummeting click-throughs, and a silent phone or inbox where orders should flow. 

How we can help

We specialize in turning email challenges into opportunities for your business to shine in the inbox.

Inbox Success

From critical one-on-one emails like proposals to large launches, we help your emails land in the inbox, not the spam folder.

Email Health Reports

Custom monthly reports with actionable insights to maintain and improve your email marketing.

Tailored Education

Clear, digestible updates on essential email changes and what actions to take.

Smarter Campaigns

Improve your email campaign performance with a focus on engagement and conversions.

The clock is ticking...

New authentication requirements are almost here. 

  • Google: Starting in February 2024
  • Yahoo: Q1 2024

Email Authentication Plans

Don't let your marketing efforts become a casualty of these new regulations—act now to secure your place in your customers' inboxes.


Meets requirements for those sending <5,000 daily emails


SPF and DKIM for 2 channels


Compliance updates and alerts

Google Postmaster Tools setup

Weekly performance reports and recommendations

Deeper analysis and ongoing monitoring of deliverability




Meets requirements for all bulk senders


SPF and DKIM for 1 domain

Advanced DMARC

Compliance updates and alerts

Google Postmaster Tools setup

Weekly performance reports and recommendations

Deeper analysis and ongoing monitoring of deliverability

$995 setup

+ $150/month


Meets requirements for all bulk senders + additional support



Advanced DMARC

Compliance updates and alerts

Google Postmaster Tools setup

Weekly performance reports and recommendations

Deeper analysis and ongoing monitoring of deliverability



Put a seal of authenticity on every email

Frequently asked questions

Got questions? We have answers!

What are the recent changes to email authentication by Google and Yahoo?

Read Google's and Yahoo's announcements and check out the detailed guidelines from Google. 

Read Your Tech Maven's summary

Why is email authentication important for my business?

Email authentication is crucial because it acts as a digital signature to verify that the email sent from your business is legitimate. It helps prevent spammers from using your domain to send out emails, which can damage your reputation and trustworthiness. Proper authentication ensures your emails are more likely to reach your customers' inboxes, rather than being caught by spam filters, protecting your brand and improving the effectiveness of your email campaigns.

What is SPF, DKIM, and DMARC, and why do I need them?

SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) are three key email authentication methods that work together to verify that emails are truly from you. SPF allows your domain to state which mail servers are permitted to send email on its behalf. DKIM provides a digital signature that verifies that the content of the emails remains unchanged from the point of sending to the point of receiving. DMARC uses both SPF and DKIM to give email receivers a way to determine what to do if neither of those authentication methods passes – such as rejecting the message or flagging it as suspicious. Together, they ensure that your emails are trusted by mail servers, reducing the risk of being marked as spam and enhancing your email deliverability.

How does Authenticated Marketing ensure my emails are compliant?

Authenticated Marketing ensures compliance by meticulously setting up SPF, DKIM, and DMARC records for your domain. We start by analyzing your current email setup and then proceed to configure these protocols to align with your email sending practices. For SPF, we list all servers authorized to send mail on your behalf. For DKIM, we set up the necessary DNS records and ensure that your emails are signed correctly. For DMARC, we implement policies that define how receivers should handle emails that don't authenticate, and we monitor these policies to adjust them as needed for optimal performance.

What does the monthly monitoring service include?

Our monthly monitoring service includes a thorough review of your email authentication status and performance. We track the status of your SPF, DKIM, and DMARC records to ensure they are functioning correctly. We monitor your email deliverability and sender reputation, alerting you to any issues that could affect your email performance. Additionally, we provide you with a detailed report that includes analytics on your email campaigns, highlighting areas for improvement and offering recommendations to enhance your email strategy.

Will these services disrupt my current email marketing campaigns?

No, our services are designed to be seamlessly integrated with your current email marketing campaigns. The setup and monitoring processes are conducted in the background, with no interruption to your ongoing email activities. Our goal is to enhance your email deliverability and reputation without disrupting your business operations.

How can I tell if my current email setup is affected by these changes?

You may notice signs such as an increase in emails being marked as spam, a drop in open rates, or feedback from recipients not receiving your communications. To determine if your current email setup is affected, we offer an optional check-up where we review your email authentication setup and provide a clear assessment. If you're experiencing any deliverability issues or if you haven't set up SPF, DKIM, or DMARC yet, it's likely that your email setup will need adjustments to comply with the new standards.

I have more questions!

Please use our Contact form, send us an email, or schedule a quick call. 

Stay on top of changes and learn best practices to make your email marketing shine. 

Copyright © 2023 Unmistakable LLC